Situation & Challenge

This global consumer products leader faced mounting pressure to maintain brand consistency across hundreds of products and multiple languages. A single percentage point shift in market share for personal grooming products could mean $108M in revenue - making content quality and brand perception critical. With 20–25 languages supported and hundreds of R&D stakeholders, the challenges were clear:

1. High localisation and translation costs
2. Fragmented content across print, web, and PLM
3. Compliance complexity and audit risk
4. Need for global consistency and synchronisation

Solution

The organisation needed a scalable way to standardise content creation and delivery globally while reducing costs and improving compliance. Author-it provided a structured, component-based authoring platform that transformed their documentation process. With Author-it, they achieved:

1. Content reuse of 60–70%, reducing duplication
2. Single-source publishing for consistency across all channels
3. Translation cost reduction of 90%, saving $3M annually
4. Cloud-ready architecture minimising IT involvement

Results & Impact

After implementing Author-it, the organisation saw dramatic improvements. Translation costs dropped by over $3 million annually, thanks to one-time translations and high reuse rates. Net Promoter Scores (NPS) for product documentation jumped from 6 to above 8, strengthening brand perception and customer satisfaction. Compliance audits became faster and more accurate, reducing waste and rework. These changes not only improved operational efficiency but also helped the company maintain market share and deliver a consistent, high-quality experience across all touchpoints.

• $3M saved annually
• 60–70% content reuse
• NPS raised to 8+